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Identify & meet the companies who need what you offer

We are a Sales, GTM Engineering, and Clay certified agency that specializes in being or improving your "sales hunting machine".  This is done by identifying companies with relevant attributes and inflection points - those situations when they’re most likely to need and value your unique offering, because let's be honest, most people don't care about your solution today, but some do. 

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It's a fact that funding and attention often follow someone's biggest pains and priorities.  We surface for you the most important things happening at your target accounts.  

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Next, we help you identify the relevant people at these target companies who have influence or authority.  We love finding those under-the-radar people who have the ear of leadership and are neglected by vendors because they lack "the title". 

 

Now that you have a dossier on every "worthwhile" company and prospect, we help you talk to prospects about their actual challenges, with ideas and offers that make them think, "huh, that's actually helpful." 

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A great seller has a process to do all of this manually.  We have the expertise, tools and techniques to:

  • Clone and scale your best seller's process across thousands of your target accounts

  • Standardize this across the team

  • With the option to automate "what good top of funnel sales looks like" all the way to outbound emails - including highly segmented list building, POV and offer development, and cold email infrastructure

  • Enable a culture of hunting - and sellers enjoying it!

  • Deliver time to value in under 1 month

  • Without adding another tool to your stack

  • You get a custom outcome-based service because there are no "off the shelf" tools that fit your unique value proposition and ICP​

 

This approach will make your established GTM team more productive, or we can generate new sales opportunities for you without needing to add headcount.​​

 

Click here to see a taste of what's possible for one of your target accounts, or reach out to exchange ideas on how we can improve your revenue hunting capabilities.

Blurry Blue
The Sales Detective

What makes us different.

You get a true thought partner to ideate and operationalize new GTM competitive advantages.  Our approach combines AI + prompt engineering expertise + creativity + detective skills + decades of Enterprise Tech Sales experience.​


You get tangible results and GTM competitive advantages, especially before our methods become mainstream (it will).

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Among a sea of companies, only a select number have the attributes, events, or inflection points that make your offering relevant today.  These are often referred to as "signals".  What are you Ideal Customer Signals? 

 

The challenge is identifying:

  • Who to target and prioritize

  • What to say to break through the noise and spark curiosity.

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We take pride in being able to do everything from ideation to execution. 

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To create a better experience for everyone, we work with a maximum of ten clients at a time, offering personalized, high-touch support from the same expert throughout.​​  Most consultancies meet with their clients for under 30 minutes bi-weekly and barely take the time to learn about what's important in your world, which impacts the results.​​

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​We know from experience that outbound has long struggled with inefficiencies - poor lists, laborious research, and spam issues to name a few.

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The Sales Detective offers a smarter, more effective way to approach revenue generation and account prioritization.  We're happy to show you what's possible.

- SCHEDULE A FREE CONSULTATION -

Our Services

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  • GTM thought partner

  • Fractional GTM Engineering and Sales Services​

  • Build out and train you on a modern GTM tech stack with tools like Clay.  We are a Clay certified partner and experts at prompt engineering and automation.

  • Make your existing team more productive by automating across the organization your best seller's approach to great account research and POV messaging

  • Experiment with target personas and messaging to find your Ideal Customer Profile (ICP) and message market fit

  • Top-of-Funnel lead generation using cold email and LinkedIn messaging

  • Account Ranking and Prioritization​

  • Identify and reach anonymous website visitors on an individual level and create a customized heat map of who may be interested in what you offer

  • Track champions and high value contacts to new jobs

  • Turn your CRM into a hub of actionable insights and accurate contact information

  • Setup cold email infrastructure

  • Offer and copy expertise 

ABOUT US

Years of Expertise

Our approach is guided by being in your shoes and wishing there was a more effective and efficient way to determine who cares about what is offered and how to get in front of them with the right message and timing.   As B2B individual contributors, we have hunted and closed over $50M in new revenue.  We've been Sales leaders, AE's, SDR's and first sales hires at multiple tech startups, creating something from nothing. 

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In 2023 and mostly 2024, AI became a game changer for Sales.  We brought it into our lab, rolled it out into the field, and demonstrated with clients that this is the now and future for B2B sales. 

 

To create desired outcomes, we now combine our "in the trenches" sales experience with expertise using the most powerful Sales AI and automation tech, saving you time by showing you what works, how to use it yourself, and what's hype or fluff. 

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WHO WE
WORK WITH

  • ESTABLISHED GTM TEAMS:  You’ll get more productive and dial in on what really creates opportunities and revenue, not just meetings. 
     

  • STARTUPS: working with us is like having a full team of quality AEs and SDRs without the overhead.

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  • CLAY AGENCY: we are Certified Clay experts who can help you setup Clay, master prompt engineering, and begin seeing results much quicker than DIY. 

Testimonials

Working with Justin at The Sales Detective has been an exceptional experience. He has become a trusted thought partner, playing a pivotal role in helping us develop our B2B go-to-market (GTM) strategy.


Justin introduced us to prompt engineering using Clay and AI, which has significantly streamlined our processes. By eliminating much of the manual effort and uncertainty associated with traditional tools and pipeline generation methods, we've been able to operate far more efficiently.


What sets Justin apart is not just his technical expertise, but also his ability to expand our perspective on customer engagement and experimentation. He's results-focused out the gate: even with our initial test campaign, we exceeded our expectations in both response rates and customer sentiment.


Justin is highly collaborative and supports the entire pipeline generation process, from infrastructure setup and playbook development to execution and iteration. His involvement has enabled us to move faster and execute more effectively.

— Erika Schultz, Head of Sales and CX at Spline (Series A software company)

  • LinkedIn

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