Identify & meet the companies who need what you offer

GTM excellence is your competitive advantage, especially in a crowded market.

The Sales Detective is a Sales, GTM Engineering, and Clay Consultancy that specializes in being or improving your "sales hunting machine."

We have a unique combination of sales, systems, and AI expertise to either scale what great revenue generation looks like for your offering, or help you discover what works.

How? We identify companies with relevant attributes and inflection points - those "situations" when they're most likely to need and value your unique offering. Because let's be honest, most people don't care about your solution today, but some do.

There are digital cookie crumbs everywhere - with the right detective work and creativity, we find them.

Through scientific message-market fit experiments, we test different messages, offers, and personas to prove what actually converts. Then we architect AI-powered Clay workflows that scale these insights across your TAM.

Finding under-the-radar influencers, crafting "actually helpful" offers, delivering personalized POVs to break through the noise and create curiosity.

Sales + GTM engineering expertise. Your thought partner from ideation through execution.

Results within 30-90 days. We either make your existing GTM team more productive or help you grow revenue without growing headcount costs.

Click here to see a tiny taste example of how a Sales Detective would approach one of your target accounts, or reach out to exchange ideas on how we can improve your approach to revenue growth.

Reach out!

What makes us different and about us

You get a true thought partner who uncovers and operationalizes GTM competitive advantages others miss.

The Sales Detective is intentionally a 1-person operation, run by Justin Ross. No bait and switch. No outsourcing to junior associates. The person investigating your GTM challenges is the same one building your solutions.

I bring a rare combination: 20+ years closing enterprise deals plus hands-on GTM engineering expertise (including deep Clay proficiency). Most people excel at either selling or building systems. I've mastered both, which means I build what actually works, not what looks good in theory. My approach blends AI mastery, prompt engineering, creative problem-solving, and detective-level investigation with message-market fit experimentation.

I work with a maximum of 5 clients at a time. While most consultancies give you 30-minute bi-weekly check-ins with someone who barely knows your business, you get high-touch partnership from someone deeply invested in cracking your specific case.

Sales credentials: First sales hire at multiple startups where I built repeatable playbooks from zero to scale. President's Club performer at enterprise software companies. I know what converts because I've carried the quota myself.

Systems expertise: I architect AI-powered GTM workflows that others can't replicate. Early Clay adopter who builds complex enrichment chains, automated outreach sequences, and data orchestration that turns manual processes into scalable revenue engines. Fluent in the entire modern GTM stack.

Why this matters: I don't theorize about what might work. I build systems informed by real field experience. When I design a Clay workflow or GTM playbook, it's optimized for the actual job to be done because I've been the one doing it. This creates competitive advantages that are both innovative and battle-tested.

Beyond the results, this work is incredibly fun. And I love teaching others how to do it themselves.

- SCHEDULE A FREE CONSULTATION -

Our Services

Experiment with target personas and messaging to find your Ideal Customer Profile (ICP) and message market fit This is probably the most impactful aspect of every engagement.
GTM thought partner
Fractional GTM Engineering (GTME) and Sales Services
Build out and train you on a modern GTM tech stack with tools like Clay. We are a Clay certified partner and experts at prompt engineering and automation.
Make your existing team more productive by automating across the organization your best seller's approach to great account research and POV messaging
- Example account dossier to be customized for every one of your target accounts
Top-of-Funnel lead generation using cold email and LinkedIn messaging
Account Ranking and Prioritization
Identify and reach anonymous website visitors on an individual level and create a customized heat map of who may be interested in what you offer
Track champions and high value contacts to new jobs
Turn your CRM into a hub of actionable insights and accurate contact information
Setup cold email infrastructure
Offer and copy expertise

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WHO WE
WORK WITH

ESTABLISHED GTM TEAMS: You’ll get more productive and dial in on what really creates opportunities and revenue, not just meetings.
STARTUPS: working with us is like having a full team of quality AEs and SDRs without the overhead.

CLAY AGENCY: we are Certified Clay experts who can help you setup Clay, master prompt engineering, and begin seeing results much quicker than DIY.

Testimonial

Working with Justin at The Sales Detective has been an exceptional experience. He has become a trusted thought partner, playing a pivotal role in helping us develop our B2B go-to-market (GTM) strategy.

Justin introduced us to prompt engineering using Clay and AI, which has significantly streamlined our processes. By eliminating much of the manual effort and uncertainty associated with traditional tools and pipeline generation methods, we've been able to operate far more efficiently.

What sets Justin apart is not just his technical expertise, but also his ability to expand our perspective on customer engagement and experimentation. He's results-focused out the gate: even with our initial test campaign, we exceeded our expectations in both response rates and customer sentiment.

Justin is highly collaborative and supports the entire pipeline generation process, from infrastructure setup and playbook development to execution and iteration. His involvement has enabled us to move faster and execute more effectively.

— Erika Schultz, Head of Sales and CX at Spline (Series A software company)